Kristen Scheel

I’m a freelance graphic designer based in Ottawa, Canada. I specialize in print and editorial design, from books to annual reports and whitepapers, guides and educational materials.

Let's Work Together

Recent projects

Rendezvous: stories of love, loss, identity and belonging

Book design

About the Project: I designed the cover and interior layout for Rendezvous: stories of love, loss, identity and belonging, a memoir by Caroline Ishii exploring the lasting impact of the forced displacement and internment of Japanese Canadians during the Second World War. The project included interior typography and layout, cover design and preparation for both paperback and e-book publication.

View Project

Puppets Up! International Puppet Festival

Branding, web design, print

About the Project: The Puppets Up! International Puppet Festival is a vibrant local arts event in Almonte, Ontario that brings together world-class puppetry talent for a weekend of performances every other year. In 2024, the festival needed to refresh its visual identity, website, and marketing materials to attract new attendees after a multi-year hiatus due to the pandemic.

View Project
A snapshot of the Puppets Up website (desktop and mobile version) with a round purple background

Made in Canada Infographic

INfographic, Typography

About the Project: Created in 2025, this infographic was designed to encourage Canadian consumers to support local businesses. With bold colour, vibrant typography, and clear data visualization, the piece communicates the importance of buying Canadian. By simplifying complex information into an accessible, visually engaging format, the design invites viewers to make everyday choices that help strengthen Canada’s small business community.

View Project
A photograph of the IWI report on a blue background

International Watershed Initiative 25th Anniversary Report

Publication design

About the Project: The International Watersheds Initiative (IWI) helps communities along the Canada-U.S. border work together to solve shared water issues by supporting local projects that focus on the environment. Their 25th anniversary report showcased the organization’s important work. The report was 25 pages long in both English and French for print and digital.

View Project

The Butcher’s Wife

Branding, web design, print

About the Project: This project involved designing a printed menu and a website for a fictional high-end vegetarian restaurant. The design conveyed the elegance and style of the restaurant, with all design elements and colours carrying through the various mediums consistently.

View Project
An image of the Butcher's Wife website in desktop and mobile version on a pink background

Odds & Ends

Here's a few recent projects I really enjoyed working on.

Motion Design Reel: A compilation of my favourite motion projects of 2025
Explainer Video: How to Make a Pizza
A wordmark featuring the name Avilion Resort and Spa with a rose for the O in Avillion
Logo Design for a fictional resort and spa.
Three bright beer can designs on a green background
Beer can design: Bicycle Brewery
An image of the flat design for an exhibit, beside a photograph of the completed exhibit on a table. White background with red accents.
Event exhibit design for the Worker's History Museum
Contact Me

Let's Work Together!

Let’s talk about how I can help you with your next creative project.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.