A photo of Kristen smiling and  looking to the left, holding design books.

Kristen Scheel

I’m a freelance graphic designer based in Ottawa, Canada. I specialize in helping businesses connect with their audiences through print, web and brand design.

Recent projects

Puppets Up! International Puppet Festival

Branding, web design, print

About the Project: The Puppets Up! International Puppet Festival is a vibrant local arts event in Almonte, Ontario that brings together world-class puppetry talent for a weekend of performances every other year. In 2024, the festival needed to refresh its visual identity, website, and marketing materials to attract new attendees after a multi-year hiatus due to the pandemic.

A snapshot of the Puppets Up website (desktop and mobile version) with a round purple background
A photograph of the IWI report on a blue background

International Watershed Initiative 25th Anniversary Report

Publication design

About the Project: The International Watersheds Initiative (IWI) helps communities along the Canada-U.S. border work together to solve shared water issues by supporting local projects that focus on the environment. Their 25th anniversary report showcased the organization’s important work. The report was 25 pages long in both English and French for print and digital.

The Butcher’s Wife

Branding, web design, print

About the Project: This project involved designing a printed menu and a website for a fictional high-end vegetarian restaurant. The design conveyed the elegance and style of the restaurant, with all design elements and colours carrying through the various mediums consistently.

An image of the Butcher's Wife website in desktop and mobile version on a pink background

Odds & Ends

Here's a few recent projects I really enjoyed working on.

Three bright beer can designs on a green background
Beer can design: Bicycle Brewery
A wordmark featuring the name Avilion Resort and Spa with a rose for the O in Avillion
Logo Design for a fictional resort and spa.
An image of the flat design for an exhibit, beside a photograph of the completed exhibit on a table. White background with red accents.
Event exhibit design for the Worker's History Museum
Contact Me

Let's Work Together!

Let’s talk about how I can help you with your next creative project.

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